We cook in small batches and plan production carefully to protect the quality of our food and the integrity of our supply chain.
Many of our most popular meals sell out quickly because we don’t mass-produce or outsource. When demand spikes — which it often does — we’d rather sell out than rush production or compromise on ingredients.
Why don’t you just make more?
We source directly from regenerative and organic farms, many of whom grow animals specifically for us. Increasing production isn’t as simple as flicking a switch — it requires planning, notice, and consideration for the farmers we work with.
Growing too quickly can also mean compromises in quality, sourcing, or process. We’ve chosen to grow steadily and thoughtfully, rather than chase constant availability at any cost.
When do you restock?
Restock timing can vary depending on production schedules and supply. If availability is important to you, we recommend clicking the "notify me when back in stock" button so you don’t have to keep checking the site manually.
Is availability going to improve?
Yes — gradually.
We’ve grown significantly year on year and are constantly refining forecasting, production planning, and systems to improve reliability. That growth is happening carefully, with quality and our suppliers front of mind.
While we may never have unlimited stock, our goal is to make ordering feel easier and more predictable over time.
What’s the best way to order if I don’t want to miss out?
A few tips many customers find helpful:
- Click the "notify me when back in stock" button
- Have one or two backup meal options in mind
- Stock up a little when you can if you’ve got busy weeks ahead
- Sign up for newsletter updates
These aren’t perfect solutions — just small ways to make things smoother while we continue improving behind the scenes.
Why don’t you scale faster?
Scaling faster often means external investment, bigger facilities, and pressure to prioritise volume over values.
We’ve chosen to build a business that stays true to its principles: high-quality food, ethical sourcing, and long-term relationships with farmers and producers. That means saying no to certain kinds of growth — even when demand is high.
We missed out on something — should we let you know?
Yes, absolutely.
Customer feedback helps us understand demand patterns and improve planning over time. While we can’t always respond individually, we do read and consider what you share.
Still have questions?
If you’re ever unsure about availability, ordering, or restocks, feel free to get in touch at orders@thegoodfarmshop.com we have wonderful humans here happy to help.
Thank you for supporting slow food, made with care.